Peter Grant has built a diverse career across FMCG, retail, and analytics, including running his own analytics business. With experience spanning the entire supply chain, he has worked at Sara Lee Corporation and Mars before joining Boots, where he now leads media effectiveness.

While marketing and media were not his initial focus, they have become his true passion. He thrives on making connections between people, data, and technology, continually uncovering new insights in this dynamic field. Driven by curiosity and innovation, he embraces the ever-evolving landscape of media effectiveness as an ongoing adventure.