Martin is a digital innovation leader with a proven track record for 20 years at global brands like McDonald’s, Nike, Adidas, and now at IKEA. He combines strategic thinking, creativity, and a data-driven approach to push boundaries and drive results.

His experience as a university football team captain and player in Australia’s Premier League taught him valuable lessons in teamwork and collaboration. Having lived and worked in Argentina, The Netherlands, Australia, Peru, Panama and studied in New York and Hong Kong, Martin brings a unique global perspective to his work.

Martin is also the creator of the @pordondepaso Instagram account, where he showcases his skills in content creation and digital storytelling. He is dedicated to applying his expertise to every challenge, always striving for innovation and excellence.