Amir Awan, a former optician, founded Dupeshop Beauty in 2021 to provide affordable, high-quality alternatives to expensive beauty products. Frustrated by the lack of difference in quality between pricey fashion lenses and standard glasses, he applied this insight to the beauty industry, offering ethical, cruelty-free “dupes” made with premium ingredients and top-tier manufacturing processes.

Dupeshop’s products are vetted by experts, including cosmetic scientists and dermatologists, ensuring they perform at the same level as luxury items. With a global customer base, Dupeshop ships directly from the UK, making beauty accessible to everyone, regardless of financial circumstances.

Amir’s innovative approach has been featured in Forbes, Beauty Independent, The Sun, and more.