After obtaining my Master’s in International Marketing from IDRAC Lyon and an Erasmus year in Zaragoza, I started my FMCG career with Nestle, Procter & Gamble, and Diageo. Transitioning to the luxury industry at LVMH for nearly 10 years, I led the development of their first direct-to-consumer website for drinks brands. I then oversaw global operations for Church’s footwear at Prada Group. Since August 2022, I’ve been with Theory, tasked with growing the European online business to second globally.